Resources

Choosing an AI partner is hard. We made it easier.

Honest comparisons, alternatives to the firms you are already evaluating, and guides for marketing and creative leaders trying to figure out who actually does what.

Guides

Pick the right AI partner for the work.

Top AI partners for marketing and creative teams

Five firms working with marketing and creative leaders on AI, what each one is best at, and how to choose.

AI change management tools and frameworks

Prosci, Kotter, 7-S, and the adoption platforms - what each one is for, and the order to use them in.

AI change management software, compared

WalkMe, Whatfix, Pendo, Prosci Hub, Bridge, Copilot adoption, AI spend trackers - what each platform is for, where it falls short, and the order to buy them in.

AI readiness assessment

The six dimensions worth measuring, what good and bad look like in each, and how to turn a read into a 90-day plan your team will act on.

AI adoption strategy

An eight-step guide to building an AI adoption strategy that actually changes how work gets done - and stays alive past the launch deck.

Generative AI adoption

The three metrics worth measuring, the four most common stall points in marketing and creative teams, and a 90-day pattern that works.

AI transformation consulting

An honest guide to the four kinds of firm, what each one is actually good at, realistic price bands, and how to brief the work.

AI change management framework

The seven-layer loop - diagnose, decide, redesign, enable, govern, measure, re-read - and how it maps onto ADKAR and Kotter.

AI change management frameworks, compared

ADKAR, Kotter, Lewin, and McKinsey's 7-S side by side - what each is built for, where each strains under AI, and how to choose.

AI implementation benefits and case studies

The benefits that actually hold up, how to measure ROI, and the case-study patterns behind AI programs that moved an outcome.