Everything we have written down.
The book, the podcast and the blog, plus honest comparisons and alternatives to the firms you are already evaluating.
Work out where the return is stopping.
Why AI isn't paying off: ten patterns →
Ten named reasons AI investment stops short of the P&L, each with the conditions that identify it and a first move you can start this week.
The AI Profit Readiness Assessment →
Eight questions, about two minutes. Your result appears on screen, and no email is needed to see it.
The thinking, in longer form.
The Elephant in the Algorithm →
The book. Why the risk in AI transformation is the human transition around it, not the technology.
The podcast →
Conversations with people running the change inside real organizations, hosted by Matt and Rob.
The blog →
Written weekly on adoption, measurement and what actually moves the return.
Case studies →
The work, and what it changed.
Pick the right AI partner for the work.
Top AI partners for marketing and creative teams →
Five firms working with marketing and creative leaders on AI, what each one is best at, and how to choose.
AI change management tools and frameworks →
Prosci, Kotter, 7-S, and the adoption platforms - what each one is for, and the order to use them in.
AI change management software, compared →
WalkMe, Whatfix, Pendo, Prosci Hub, Bridge, Copilot adoption, AI spend trackers - what each platform is for, where it falls short, and the order to buy them in.
AI readiness assessment →
The six dimensions worth measuring, what good and bad look like in each, and how to turn a read into a 90-day plan your team will act on.
AI adoption strategy →
An eight-step guide to building an AI adoption strategy that actually changes how work gets done - and stays alive past the launch deck.
Generative AI adoption →
The three metrics worth measuring, the four most common stall points in marketing and creative teams, and a 90-day pattern that works.
AI transformation consulting →
An honest guide to the four kinds of firm, what each one is actually good at, realistic price bands, and how to brief the work.
AI change management framework →
The seven-layer loop - diagnose, decide, redesign, enable, govern, measure, re-read - and how it maps onto ADKAR and Kotter.
AI change management frameworks, compared →
ADKAR, Kotter, Lewin, and McKinsey's 7-S side by side - what each is built for, where each strains under AI, and how to choose.
AI implementation benefits and case studies →
The benefits that actually hold up, how to measure ROI, and the case-study patterns behind AI programs that moved an outcome.
The AI Profitability Gap, defined.
How we stack up against other AI partners.
Average Robot vs Robots & Pencils →
An applied AI engineering partner building AI features versus a change firm getting AI adopted. Two different jobs.
Average Robot vs R/GA →
A global creative agency producing brand-led AI work versus a change firm fixing AI adoption inside the team.
Average Robot vs Monks →
Production-scale generative content versus a change firm fixing AI adoption.
Average Robot vs Publicis Sapient →
Enterprise digital transformation versus focused AI change led by your own leadership team.
Average Robot vs Prosci →
Classical change certification versus an AI-specific change diagnostic.
Average Robot vs McKinsey QuantumBlack →
Enterprise AI strategy versus a focused change firm that works with your leadership team.
Average Robot vs BCG X →
Enterprise strategy paired with build versus focused change led by your leadership team.
Average Robot vs Accenture Applied Intelligence →
Global SI delivery versus focused AI change led by your leadership team.
Average Robot vs Accenture Song →
A global creative and experience network versus an independent change management firm for marketing teams. Different shapes for different briefs.
If you are evaluating a named firm.
Alternatives to Robots & Pencils →
When the brief is people and process change rather than building software, look at these options first.
Alternatives to R/GA →
When the brief is internal adoption rather than a campaign or consumer experience, look at these options first.
Alternatives to Monks →
When the brief is adoption or strategy rather than scaling generative content.
Alternatives to Publicis Sapient →
Lighter, faster options when the brief is narrower than enterprise transformation.
Alternatives to Prosci →
AI-first change firms and other classical change methodologies.
Alternatives to McKinsey QuantumBlack →
Smaller and specialist alternatives to enterprise AI strategy.
Alternatives to BCG X →
When the brief is narrower than enterprise strategy plus build.
Alternatives to Accenture Applied Intelligence →
Lighter and specialist options for narrower AI briefs.
Alternatives to Accenture Song →
When the brief is getting a marketing team to real AI mastery rather than large-scale creative and experience delivery.
Alternatives to Palantir →
Palantir sells enterprise data software. How to tell a data platform problem from an adoption problem before you compare either.
Compare the change methodologies.
ADKAR vs Kotter →
One model describes the change a person makes, the other the change an organization makes. Choosing starts with knowing which you are looking at.
AI change management frameworks compared →
Prosci ADKAR, McKinsey QuantumBlack and the People, Process, Platform model side by side. What each does well, and where the gaps are.