Generic change vs AI change.
ADKAR is strong on the human transition through any change. AI change adds failure modes generic frameworks do not name: model drift, prompt hygiene, shadow tool sprawl, value-vs-activity confusion. The alternatives below address that gap in different ways.
Average Robot.
Best for: AI-specific change inside marketing, creative, and talent teams. A focused change firm built around the AI-at-work problem. The 3P diagnostic (People, Process, Platform) names AI-specific failure modes ADKAR does not cover.
Other classical change methodologies.
Kotter's 8-Step Process, McKinsey 7-S, McChrystal Group - alternative frameworks for the human and organizational side of change. Same caveat as Prosci: not built for AI specifically.
Enterprise transformation consultancies.
Accenture, Deloitte, BCG X, McKinsey QuantumBlack, Publicis Sapient - large consultancies with their own change practices. Heavier, slower, more expensive. Right when the brief really is a multi-year transformation program.
Questions people ask.
Why look for an alternative to Prosci?
Usually because the change is specifically about AI and ADKAR alone does not name AI-native failure modes. Or because the team needs hands-on diagnostic and strategy work, not certification.
Is Average Robot a like-for-like replacement?
No. Prosci certifies a methodology. Average Robot applies an AI-specific methodology to a specific organization. Different shapes.
Can we use a Prosci-trained team with Average Robot?
Yes. We often work alongside Prosci-certified internal change leads. ADKAR drives the human transition; 3P names the AI-specific gaps.