The short answer.
Prosci is a change management research and certification organization. Their ADKAR model is the most widely adopted change framework in the world. The deliverable is certified people and a standardized methodology.
Average Robot is a change management firm for the AI transformation of the workplace specifically. We diagnose where AI adoption is breaking across people, process, and platform, then design the strategy to fix it. The deliverable is alignment around AI, not generic change.
One certifies the discipline. The other applies it to a specific, current problem.
Who they are.
Prosci has been the dominant voice in organizational change for two decades. Research, ADKAR certification, consulting, and tooling. Strong on the human side of any change initiative. Prosci publishes their methodology at prosci.com.
The model is methodology-led. ADKAR (awareness, desire, knowledge, ability, reinforcement) gives a five-stage frame for moving individuals through change. It pre-dates generative AI.
Who we are.
Average Robot is a San Francisco-based change management firm founded by Matt Perry, a former marketing and brand leader, with Rob Cannon, PhD, a behavioral scientist focused on workforce adoption of AI. We co-authored The Elephant in the Algorithm.
Our 3P diagnostic (People, Process, Platform) is built around the specific failure patterns of AI at work - shadow tooling, prompt hygiene, model selection, value-vs-activity confusion - that generic change frameworks do not name.
Where each of us wins.
Pick Prosci when
- You need a standardized, certifiable change methodology across the org.
- The change is generic - reorg, system migration, M&A integration.
- You want internal change leads trained and credentialed.
- Success is measured in change capability built.
Pick Average Robot when
- The change is specifically about AI adoption.
- Your AI investment is real but the return is not showing up.
- You need to align business strategy, AI strategy, and customer strategy.
- Success is measured in AI value, not generic change capability.
Using both.
Organizations with Prosci-certified change leads often layer 3P on top as the AI-specific diagnostic. ADKAR runs the human transition; 3P names what specifically needs to change for AI to land.
Questions people ask.
Is Average Robot certified in Prosci?
Our methodology is informed by classical change frameworks including Prosci's ADKAR. We are not a Prosci certification body. The 3P diagnostic is built specifically around AI-at-work failure patterns, not generic change.
When should we hire Prosci instead of Average Robot?
When the work is to certify internal change managers in a standardized methodology, or to run a generic enterprise change program. Hire us when the change is specifically about AI adoption inside marketing, creative, or talent teams.
Is ADKAR still useful for AI change?
Yes, for the human transition. It pre-dates generative AI and does not name AI-native failure modes like model drift, prompt hygiene, or shadow tool sprawl. Most teams pair ADKAR with an AI-first diagnostic that surfaces those gaps. That is what 3P does.
Can the two approaches work together?
Often. Organizations with Prosci-certified change leads use 3P as the AI-specific diagnostic layer on top. ADKAR drives the human transition; 3P names the AI-specific gaps to drive it through.