The short answer.
BCG X is the consolidated tech and AI build arm of BCG. Strategy plus product, design, and platform engineering at enterprise scale.
Average Robot is a focused change management firm for the AI transformation of the workplace. Independent, senior-led, sized for mid-market.
Who they are.
BCG X combines BCG GAMMA (analytics and AI), BCG Digital Ventures (builds and ventures), and BCG Platinion (engineering). Strong on AI strategy paired with delivery. BCG-shaped on partner-led model and pricing. Their build and design work is published at bcg.com/x.
Who we are.
Average Robot is a San Francisco-based change firm founded by Matt Perry and Rob Cannon, PhD. We diagnose where AI adoption is breaking across people, process, and platform inside mid-market organizations.
Where each of us wins.
Pick BCG X when
- You are enterprise and the brief is strategy plus a build.
- You need partners, designers, and engineers in one shop.
- Budget supports seven-figure engagements.
- Success is measured at the platform or operating-model level.
Pick Average Robot when
- You are mid-market and need pace without enterprise overhead.
- The bottleneck is adoption inside a specific team or function.
- You want named senior people leading the work.
- Success is measured in months and four to five figure budgets.
Questions people ask.
Is Average Robot a strategy consultancy like BCG X?
No. BCG X is BCG's tech build and design arm, working at enterprise scale. Average Robot is a focused mid-market change firm for AI at work. We do not run enterprise strategy or product builds.
When should we hire BCG X instead?
When the brief is enterprise AI strategy paired with a large product or platform build. Hire us when the AI tools are largely in place and the question is adoption, not strategy or software.
Is BCG X focused on AI?
Increasingly, yes. BCG X is the consolidation of BCG GAMMA, BCG Digital Ventures, and BCG Platinion, with AI as a core capability. Still BCG-shaped on pricing and pace.