We get leaders and teams aligned on AI.
There's no shortage of AI activity. The harder question is whether it pays off. We align leadership's vision with your teams' reality, and build the playbook that turns AI activity into value.
Three ways in.
FREE / 8 MINUTES
Take the AI Alignment Snapshot
Answer a short survey and get a free read on how well your AI lines up with your strategy and your customers, and where it does not.
Get your free SnapshotTHE BOOK / PRE-ORDER
The Elephant in the Algorithm
A practical, field-tested guide for leaders getting their teams ready for AI. The thinking behind everything we build.
Pre-order the bookTHE PODCAST / NEW EPISODE
Episode 01: The Human at the Heart
Real conversations about AI and the people who actually use it. This week: Natalie Emirzian on keeping people at the centre of AI adoption.
Listen nowYour AI spend is real. Your AI return is still guesswork.
The technology showed up. The plan never did. Most companies have opened AI up to everyone. Usage has taken off, and the costs have climbed. But, if it does not connect to the business strategy, or to what customers value, it's just AI swirl. A lot of activity and cost, with no line to value.
74%
of frontline employees are now regular AI users.
SOURCE: BCG, AI AT WORK, JUNE 2026
25%
say their organization has communicated a clear plan for integrating AI.
SOURCE: GALLUP, FEBRUARY 2026
Everyone has access, but no one has a plan.
We build alignment.
What your customer needs is changing. What you offer is changing to keep up. The market around both of them will not sit still. That is the real condition every business is operating in now, and it is the reason AI matters. Done well, it helps you keep your offer matched to a need that keeps moving.
Done the way most companies are doing it, it does the opposite. Tools get opened up to everyone, usage climbs, and none of it is aimed at the connection between your business and your customer. The activity grows. The alignment does not.
Our work is to bring your business strategy, your teams' use of AI, and what your customers value into one line, and to hold them there as the market moves.
25 points
A clear AI strategy lifts business impact by 25 percentage points. Better tools alone deliver about 5.
SOURCE: BCG, JUNE 2026
A clear read.
You see exactly how aligned your teams' AI use is to your business strategy and your customers, right now.
Spend that returns.
You stop paying for activity that produces nothing, and put the money behind the work that wins leads, customers, and revenue.
Teams that actually use it.
People stop avoiding the tools or building workarounds, because they finally know what the tools are for.
A plan, and a story for the board.
A clear plan to keep it aligned, and a clear read for leadership on what is working and what comes next.
A few ways we can help you.
Each one takes you from AI swirl to strategic intent.
01 / FREE
AI Alignment Snapshot
Answer a short survey about your AI and get a free read on how well it lines up with your business strategy and your customers, and where it does not.
Get your free AI Alignment Snapshot02 / PRE-ORDER
The Elephant in the Algorithm
AI adoption rarely stalls because the technology fails. It stalls because the people were never brought along. This book is the fix. A practical, field-tested guide for leaders getting their teams ready for AI, and the thinking behind everything we build at Average Robot. Every program we run, and every product we offer, starts on these pages.
Pre-order03 / FROM $4,999
AI Alignment Playbook
A personalized plan for leaders and their teams that shows where your AI use is misaligned with your strategy and your people, and what to do about it.
Explore the AI Alignment Playbook04 / LET'S TALK
AI Alignment Partnership
Bespoke work for when alignment runs wider than a few leaders and teams. When a whole division needs to move, or the situation needs a custom scope, we partner with you to shape the work and the budget around it. Same approach, people and process first, scoped to your situation.
Discuss an AI Alignment PartnershipThe sequence is critical.
People before process before platform. Nine steps, three dimensions, three stages of maturity.
Get the order wrong, and the spend rarely delivers a return. The sequence is how we build alignment, step by step, from your people to your process to your platform. Leading with platform is the trap many organizations have fallen into.
The conversation about AI and the people who actually use it.
Every episode, Matt and Rob sit down with someone living the AI transition for real. No predictions, no hype. What is actually happening inside teams, and what leaders can do about it.
You do not need another AI prediction. You need a plan.
We wrote The Elephant in the Algorithm for leaders who are smart enough to see that something significant is happening, and wise enough to want a plan rather than a prophecy.
It is the playbook for marketing, creative, and talent leaders who want better decisions, more engaged teams, and a real return on what they spend on AI.
By Matt Perry and Rob Cannon, PhD.
We are the change management firm for the AI transformation of the workplace.
Built by operators who have led people through four technology transitions. Not an AI vendor with a sales target.
Matt Perry
Co-founder & CEO
Matt has spent 25+ years leading teams through four technology transitions, at M&C Saatchi, WPP, Omnicom, and Genero, where he launched and led the North American business. He has run this change with companies including Google, Meta, Hilton, and PG&E, and studied AI for business application at Kellogg. He co-wrote The Elephant in the Algorithm.
Rob Cannon, PhD
Co-founder & Chief Product Officer
Rob is an organizational psychologist with eighteen years guiding leaders and teams through change, including six years inside Sony Music and BMG as technology remade the music industry. He holds a PhD from the University of Sydney, and his work centers on how people adapt when the ground under their jobs is shifting. He co-wrote The Elephant in the Algorithm.
We do not build technology. We partner with technologists who do.
Analytics
Measurement of usage, spend, and the return your AI is producing.
Automation
Workflow automation and the systems that deliver the work.
Platform integration
The platform layer and the integration work that holds it together.
How we have helped clients to define the role of AI inside their organizations.
Each case study starts from the ground truth of the business and ends with a clearer answer about where AI belongs.
Senior leaders who see people as the strategy.
CEO / COO
Your board is asking about AI. Your tools are deployed. Your people are not using them. We find the human and process blockers your technology vendors cannot see, and we build the change with the leaders and teams who have to deliver it.
CHRO / CPO
Your people are anxious about AI. Some are resistant. Some are already using it without you knowing. We start where change management should always start. With emotional readiness, identity, and trust.
CTO / CIO
You have platforms in place. Utilization is below expectations. We name the distance between vendor promises and operational reality, and we redesign the work so your technology serves your people, not the other way around.
This is for you if
- You believe AI should make your people more powerful, not obsolete.
- You want an AI strategy built around the people who have to make it work.
- You want an honest read, not another vendor pitch.
- You are ready to hear what is actually blocking adoption, even when it is uncomfortable.
What you need to know before we talk.
Find out where your AI is misaligned. Free, about eight minutes.
The Snapshot gives you a read on where leadership's vision and your team's reality disagree.